Gartner사는 2012년에 소비자들에게 각광을 받을 10대 유망 컨슈머 모바일 서비스와
어플리케이션 분야를 선정해 발표

No. 1: Money Transfer (모바일 자금이체 서비스)

This service allows people to send money to others using Short Message Service (SMS).

No. 2: Location-Based Services (위치기 반서비스)

Location-based services (LBS) form part of context-aware services, a service that Gartner expects

will be one of the most disruptive in the next few years.

No. 3: Mobile Search (모바일 검색 서비스)

The ultimate purpose of mobile search is to drive sales and marketing opportunities on the mobile.

No. 4: Mobile Browsing (모바일 웹 브라우징 서비스)

Mobile browsing is a widely available technology present on more than 60 percent of handsets

shipped in 2009, a percentage Gartner expects to rise to approximately 80 percent in 2013.

No. 5: Mobile Health Monitoring (모바일 건강 모니터링 서비스)

Mobile health monitoring is the use of IT and mobile telecommunications to monitor patients

remotely, and could help governments, care delivery organizations (CDOs)

No. 6: Mobile Payment (모바일 결제 서비스)

1st, it is a way of making payment when few alternatives are available. 2nd, it is an extension of

online payment for easy access and convenience. 3rd, it is an additional factor of authentication

No. 7: Near Field Communication Services (근거리 통신 서비스)

Near field communication (NFC) allows contactless data transfer between compatible devices by

placing them close to each other, within ten centimeters.

No. 8: Mobile Advertising (모바일 광고 서비스)

Mobile advertising in all regions is continuing to grow through the economic downturn, driven by

interest from advertisers in this new opportunity and by the increased use of smartphones

No. 9: Mobile Instant Messaging (모바일 메신저 서비스)

Price and usability problems have historically held back adoption of mobile instant messaging (IM)

No. 10: Mobile Music (모바일 음악 서비스)

Mobile music so far has been disappointing — except for ring tones and ring-back tones, which

have turned into a multibillion-dollar service.

Read Full Report : http://www.gartner.com/it/page.jsp?id=1230413

Posted by Tcher

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